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Project structure strategies for omnichannel campaign management/execution


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Is there a documented outline of what a hypothetical workflow and project taxonomy would look like that would bring Adobe's promised end-to-end omnichannel campaign management vision to life?

From initial intake for a campaign, to the creation of presumably multiple Workfront projects for all the required assets being created by disparate teams. Past implementations of Workfront that I've been involved in managed many of the pieces individually. But to the extent there was comprehensive/centralized management of all aspects of a single campaign... it was simply placing all related projects under a single portfolio.







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