Our Communications Team handles a variety of items within our Marketing department including PR and social media and uses Workfront to manage their projects. We created templates specifically for their workflows/processes such as a Press Release Template and Social Media Campaign template(s), plus the team is part of the workflow (in templates) on other Marketing project types (infographics, e-brochures, etc.), for which there may be a related PR component. We also built a Press Release Calendar for the team, so that they can easily view their press release schedule and what status the releases are in. The team also handles the blog process, for which we created a request queue to handle the intake and management of blog proposal requests, as well as a Blog Calendar, so that they can view the scheduled blog posts. The team has found it very helpful to have their workflows outlined in templates, which allows for both structure (of tasks - what needs to get done and by whom and by when) and flexibility (ability to modify those tasks on a specific project). The calendars help them to see at a glance their editorial schedules, ensuring that everyone on the team knows what is upcoming and what is being worked on. And, by incorporating them into the workflows on other project templates, they are part of that project's overall workflow, so they know what work is coming their way and when. Also by having items in Workfront, it helps them to more clearly see where they can streamline items or improve upon efficiencies in their workflows (and also allows for reporting). Not sure if your PR Team is similarly structured, but with ours, they have found real value in having their processes incorporated into the system. Terry Hynd EBSCO Information Services
