since ‎13-09-2016
‎10-12-2019
patrickruetter
Level 1
Re: Less offer options in MV test as in A/B Test
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patrickruetter

patrickruetter
- Adobe Target
Any ideas?

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Less offer options in MV test as in A/B Test
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patrickruetter

patrickruetter
- Adobe Target
Hi everyoneWhen creating an A/B test, there are more options to change the offer in the editor than when creating a multivariate test:A/B testMultivariate testHowever, in a sheet about Target i found the following passage:Multivariate testing (MVT)—Explore the impact of changing and combining different elements ona page—in more permutations than any marketer could do manually. For example, test multiplehero images on a home page, in conjunction with testing the image location and a button’s colo...

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Re: Less offer options in MV test as in A/B Test
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patrickruetter

patrickruetter
- Adobe Target
Hi AmeliaThanks for your answer and sorry for my delayed reply.Does this apply to both Standard and Premium or just Standard? I ask because some Target product sheet contains the following passage:Multivariate testing (MVT)—Explore the impact of changing and combining different elements ona page—in more permutations than any marketer could do manually. For example, test multiplehero images on a home page, in conjunction with testing the image location and a button’s color,size, and placement. Si...

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Less offer options in MV test as in A/B Test
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patrickruetter

patrickruetter
- Adobe Target
Hi everyoneWhen creating an A/B test, i see more options to change the offer in the editor than when creating a multivariate test:A/B testMultivariate testAre you planning to add the same features to the Multivariate testing as well?Regards,Patrick

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