This is a very interesting initiative Niti!One of the statement I came
across some time back:"Even if you’re not directly involved with
advertising strategy at your company, it definitely impacts your job.
Typically, advertising is the largest line item in any marketing budget
because experiences matter more than ever before. Good, effective
advertising is critical to your company’s success. It needs to work hand
in hand with all other marketing efforts to deliver a connected brand
and user expe...