Description:
Introduce the ability for multiple users to collaboratively build and refine audience definitions in Adobe Real-Time CDP with support for version history, change tracking, and inline comments.
This feature would help cross-functional teams (marketers, analysts, data scientists) work together more efficiently while ensuring traceability and reducing errors in audience logic.
Why is this feature important to you:
Audience building often involves multiple team members, and right now, it’s hard to track who made what changes or why.
Sometimes, edits overwrite each other or lead to confusion without proper documentation or context.
How would you like the feature to work:
- Each saved audience should include a version history, showing what was changed, when, and by whom.
- Users should be able to leave inline comments on specific filters or conditions (like commenting in Google Docs).
- Rollback functionality should allow users to restore a previous version if needed.
- Notifications when changes are made would help keep teams in sync.
Current Behavior:
Audience building is a single-user experience with no built-in collaboration tools or history tracking.
Teams must rely on external documentation or naming conventions to manage edits - which is prone to human error.
Use Case:
A global brand's marketing and data teams are collaborating on a holiday campaign audience.
The analyst creates the initial logic, the marketer adds refinements, and both leave comments explaining choices.
When the campaign under performs, they review the version history to identify what changed and when - leading to quicker iteration.
