Expand my Community achievements bar.

Audiences: How to create an audience based on the first time an event happens

Avatar

Level 3

Hello,

 

I am working the Audience builder and I am trying to see if there is a way to identify the first time an events happens to create a segment. This use case is for people who make a first time purchase so we can send them an email. Is it possible to create this kind of audience in RTCDP? Thanks!

Topics

Topics help categorize Community content and increase your ability to discover relevant content.

1 Reply

Avatar

Community Advisor

Hi @RyanMoravick 

 

There are few way to get at the audience.  

 

You can build an initial audience where there is at least 1 purchase event and then build exclusion logic of when there is more than 1 purchase event.

 

you could also use a computed attribute to find the most recent purchase event to then build an audience against.