Company Name: Accent Group
Company URL: https://www.accentgr.com.au/
Your Name: Anil Umachigi
Your Title: MarTech - Data Architect
Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 750+ stores, 35 brands and 40 websites. In addition to exclusive distribution rights for 15 international brands across Australia and New Zealand.
We all know how important it is to create a seamless connection between various channels and use digital to efficiently drive sales across the board.
While this all sounds good it can be quite a challenge to measure how our digital marketing investments translated to in-store activity and sales
Some of the business challenges we were addressing were
To help visualize, report, and create omni channel marketing efforts we took the following steps.
Adobe Products |
Role |
Adobe Launch & Data Layer |
Tag Management solution to capture web/app events for reporting, and real time contextual data |
Adobe Customer Journey Analytics |
Create a CJA connection using dataset across digital, Cx & Store to create customer journey reports & visualizations |
Adobe AEP |
Collect data from various data sources to be available for Customer Journey Analytics |
As we add more data sources of customer interaction within Adobe CDP, we hope to achieve the following benefits
Sample Performance Report built within Adobe Customer Journey Analytics
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