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Using ContextHub for Data Layer

Antdogg1006
Level 1
Level 1

Hello, at my company, we are migrating all of our websites to AEM. With this migration, we have decided to tie in analytics using DTM configuration to AEM. Our previous setup used a custom data layer that was placed on the page for each setup. We would like to now use the ContextHub's data layer and schema for our new implementations.

Can anyone tell me what the benefits/risks with using the ContextHub data layer vs. a Custom layer? Our goal is to really have less developer involvement what implementing new data points that is not currently in the data layer.

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