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Time required to disqualify from AA historical audience segment


Level 2

For example, to qualify for the historical audience segment, visitor has to:

1. Have a prodView event on visitor level

2. Does not have cartAdd event on visitor level (within 90 days)

Understood that it takes 24-48 hours before the visitor becomes actionable in Adobe Target. So what happens when:

1. Visitor A initiates an action on site which triggers prodView but did not initiate cartAdd,

2. Visitor A qualifies for the said segment and is actionable within 24-48 hours.

3. After a week, Visitor A initiates a cartAdd event.

Since Visitor A should no longer belong to the segment, does it take another 24-48 hours before Adobe Target recognizes that Visitor A is no longer within that segment, or a shorter time frame?


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