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Adobe Summit 2017 L3843 - People core service: Making the most of cross-solution capabilities


Level 10

Summit Attendees,

Please use this discussion for a review of the lab and a place to ask additional questions regarding the lab.


The Adobe Marketing Cloud People core service allows you to take full advantage of the platform’s cross-solution capabilities. Through real-world customer success stories, discover how you can share audiences from Adobe Analytics and understand the differences between real-time and composite audiences. Learn how to leverage the new Adobe Target segmentation capabilities and about the upgraded Adobe Target reporting powered by Adobe Analytics.

In this session:

  • Learn about the options for creating segments in Adobe Marketing Cloud
  • Gain confidence in turning your organization into a personalization powerhouse

This lab is for hands-on users of Adobe Target and Adobe Analytics.


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1 Reply


Level 10

Hi everyone,

Here is the fist post related to the People lab given at Summit. This post reviews the audience creation options available to you and the appropriate use cases to match. You can view the post using the links below:


Community Post - http://help-forums.adobe.com/content/adobeforums/en/marketing-cloud-forum/audiences.topic.html/forum...

Knowledge Base Post - https://helpx.adobe.com/marketing-cloud-core/kb/People/Audience-Creation-Options.html