JOIN US Next Wednesday, 12/6/23 @ 8am PT for the next Community Q&A Coffee Break! Bring your Machine Learning, AI Reporting & Analysis Questions to the chat. Experts Brent Kostak, Cristinel Anastasoaie, & Drew Burns of the Adobe Target Product Team will be providing deep insights and useful tips
Set Traffic Allocation is appearing different in reporting
Hi,
Having issues where we are seeing discrepancies in our Adobe Target A/B campaign that has been running for a few weeks.
It went live at 100% of all users at a 50/50 split using the default all visitors audience. However our reporting in both Target and Analytics has been telling a different story and we have been seeing a lot more unique users in Experience A then Experience B.
In summary this is an A/B test with no re-directs just injecting content in our B Experience. We originally saw the below over the course of the first week:
We decided to stop the experience then duplicate it. However after a few weeks later we are still accounting the same issue although its started to level out, please see analytics results below:
Does anyone know what could be the cause / reason behind this?
As I would expect it to be closer than 42/58 Split.
