At current, we need to either combine multiple segments or specific segments to personalised experiences. With demand for personalisation evolving, we sometime want to have a list of audiences that can be ranked in Audience targeting to switch between experiences within one activity. is there anything in-coming that will allow us to do so?
That kind of personalisation/decision management with ranking/prioritisation is very much what Offer Decisioning is designed for, with capability to support across multiple channels. Web & app are two of those channels, which is where the integration between Offer Decisioning & Target comes into play; the output of that centralised decision management can then be served in a web & app context via Target.
That kind of personalisation/decision management with ranking/prioritisation is very much what Offer Decisioning is designed for, with capability to support across multiple channels. Web & app are two of those channels, which is where the integration between Offer Decisioning & Target comes into play; the output of that centralised decision management can then be served in a web & app context via Target.
