How can I generate reports in GA4 with Target integration?

[ArslanNa]

Hello,

We're performing integration for Target with GA4 and according to the documentation we'll be passing the activity/experience name and id. GA4 then needs setting up to capture these custom events, and do the test reporting. My question is, when it comes to Filter and report in GA4,
how can we generate user journey report if both activity/experience and add to basket are of type event?
Example: “For variation X (from Target), how many clicks on ‘add to basket’ happened?” 

[pradnya_balvir]

Hi @ArslanNa ,

Exploration → Free Form Report

1. Go to GA4 → Explore → Free Form
2. Dimensions: Add target_variant, eventName
3. Filters:
   • eventName = add_to_basket
   • target_variant = ABTest_CartPage:Variant_X
4. Values: Add Event count or Users
5. Breakdown: Add target_variant

This will show:

How many 'add_to_basket' events occurred for users in Target Variation X

Funnel Exploration (User Journey)

1. Go to GA4 → Explore → Funnel Exploration
2. Define Steps:
   • Step 1: target_experience_view with target_variant = Variant_X
   • Step 2: add_to_basket
3. Set scope to “Across sessions” if needed

This gives you:

User journey from seeing Target variation → adding to basket

[ArslanNa]

Thanks @pradnya_balvir , 

I'm passing activity ID and exp ID to GA4 and configured custom dimensions as event-scoped.

I'm running AA test to validate if integration is working via Target, with 50% to control and 50% traffic to variation, Now creating segments for control and variation (here variation is also control) based on activity ID and exp ID in free-form exploration, but I see less engaged session as compared to overall session when I look at traffic acquisition.

for example; I was looking at number of sessions for one day in traffic acquisition report, it was around 7K but when I create segments for control GA4 could count less then 1K, should it not be around 3.5K if traffic split is 50%?

[purnimajena]

Hi @ArslanNa ,

To generate a user journey report in GA4 that connects Target activity/experience to downstream events like “Add to Basket,” you can use event-scoped custom dimensions and exploration reports.

Steps:

1. In Adobe Target, pass activity name, experience name, and IDs as parameters in a custom event sent to GA4 (e.g., event_name: target_experience_viewed with custom dimensions like activity_name, experience_name).
2. In GA4, configure these as event-scoped custom dimensions (Admin > Custom Definitions).
3. Use GA4 Explorations to build a funnel or free-form report:

• Segment users where target_experience_name = X
• Add "Add to Basket" as the event
• Analyze how many users who saw variation X triggered the basket event

This allows you to correlate Target experiments with key actions like basket adds, even though both are tracked as events.

[ArslanNa]

Thanks @purnimajena , 

I'm passing activity ID and exp ID to GA4 and configured custom dimensions as event-scoped.

I'm running AA test to validate if integration is working via Target, with 50% to control and 50% traffic to variation, Now creating segments for control and variation (here variation is also control) based on activity ID and exp ID in free-form exploration, but I see less engaged session as compared to overall session when I look at traffic acquisition.

for example; I was looking at number of sessions for one day in traffic acquisition report, it was around 7K but when I create segments for control GA4 could count less then 1K, should it not be around 3.5K if traffic split is 50%?