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Google phase out 3rd party cookies in 2024

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As you know Google has announced phasing out the third-party cookies few years ago but they started rolling out this approach from January 2024 and continue to test until Q3. Phase out process to be completed by Q4 this year.

 

 

https://developers.google.com/privacy-sandbox/3pcd/prepare/prepare-for-phaseout

  1. What would be the impact of phasing out this third parties on Adobe Target activities and Personalization?
  2. Does Adobe have any workaround on this to mitigate the impact?
1 Reply

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Any response from Adobe consultants, please share