Data Mart data ingestion in AEP and AT or only AEP?

[Michael_Soprano]

I am during green field implementation of AEP and AT

Would you ingest data into both AEP and AT or only AEP?

1. Only AEP

Need to share audience with AT and the choose every specific attribute 

2. Both AEP and AT

- can easily use Data Mart attributes in AT segmentation

- new integration to keep an eye on 

[Imbalakumar]

Hi @Michael_Soprano  I believe its better and enough to ingest data into AEP alone, these can be unified with your chosen identity or profile attibute.

You can activate this to Adobe Target(AT), its better to use the native destination to activate audiences.

Ideally its based on the use case as recommended below by Adobe, so consider one approach based on your use case.

Refer for more details - https://experienceleague.adobe.com/en/docs/experience-platform/destinations/catalog/personalization/...

Thanks,

Bala