I have a client which would like to show personalised content (through Target) to users, based on the keyword they searched to get to the site.
An example could be that the user searches on Google for surfboards and clicks on an ad leading to our site. Once the user reaches our site, we show content related to surfing. Can we create an audience based on the search term used to enter the site?
Good question. The answer is yes you can accomplish this by setting up an audience based on the referring URL containing google.com and surfboard. You would then set up your activity to target to that audience. I've provided some screen-shots of what this woudl look like below.
If I did a good job please like, mark as helpful and mark as answer. Hope you have a wonderful day.