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We successfully implemented a setup where we send an Analytics Call (s.tl with an eVar) based on user input.
In AAM we match the input with certain criteria and set them to the corresponding Audience.
In Target we update the mbox to get the Experience which we connected to the audience from AAM (Experience Targeting).
User input: Car Brand 1
AAM: Car Brand 1 is a manufacturer from the US so Audience would US Car
Target: Audience is US Car so we show the US Car Experience
So this in general works.
But as soon I'm in the US Car Experience and have some other input it's not changing to the other experiences.
Cheers and thanks in advance