To add more detail. First potential issue) I discovered that our Blog Pages are included in a 2nd Adobe XT (personalization) Target experience which shows the same exact activity link as my Challenger experience. Could there be a way for this to cause a conflict so that some of my A/B test control group is seeing the Challenger activity link via the XT experience?
Second potential issue) my test monitoring dashboard shows that visitor entered on the A/B Test challenger experience, but shouldn't the target logic then exclude that user from the control experience? How might this have happened?