Can we use eVar value as a Goal Metric?

Question

Hi,  If we don't have success events in place, is it okay to use eVar Analytics metric in A4T report? If yes, how to do this? Is there any document or tutorial I can go through?

alexbishop · Accepted Answer

Yes, you could just create a segment with definition of "eVarX = something" and then apply that to your A4T panel in Workspace. I'd expect a Visitor-level segment will make most sense but that will depend a bit on what your primary KPI is

alexbishop · Answer

You can use the instances metric e.g. if eVar1 is Page URL then I can use the "Page URL Instances" metric. However, this is of course instances of all values collected in the eVar, not a specific value.

If you need your metric to be a specific value from the eVar, one option would be:
i) Pass the eVar value as a profile parameter to Target
ii) Create an Audience of eVar equals "some value"
iii) On the Target report settings page, you can choose "Viewed an mbox" & "target-global-mbox"; you can then click the settings cog, click "Add audience Targeting", and then choose the Audience you built in step ii)

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