Adobe Target

nmickley · 3/13/17

Hi Everyone,

Wondering if anyone has heard if the Form Base Experience Composer will be added to Automated Personalization.

We're shifting away from inline mbox calls toward the API to improve our site performance. The visual composer does not allow us to do this well.

Thanks!

Nick

ParitMittal · 3/14/17

Hi Nick ,

"Form-Based Composer for AP" is on the Adobe Target Future Roadmap However We are not sure of the date / timeline on when it will be available to the Adobe target Users.

Also,The at.js library is a new implementation library for Adobe Target designed for both typical web implementations and single-page applications.

Among other benefits, at.js improves page-load times for web implementations and provides better implementation options for single-page applications.

The at.js library offers several improvements over the mbox.js library, including:

Completely asynchronous communication via cross domain AJAX
Important: Although at.js communicates with the Target servers asynchronously, the at.js file itself must load synchronously in the <head> section of your page. Ideally, it should be one of the first scripts loaded. Once loaded, at.js executes mbox calls asynchronously through XMLHttpRequest, and does not block page rendering.
No more blocking calls
No document.write() used
No immediate execution of JavaScript in Target responses
Better timeout and error handling
Customizable timeout per call
No reloads on timeouts
Functions designed specifically for single-page apps/MVC frameworks

Please see the following link for more info : https://marketing.adobe.com/resources/help/en_US/target/ov2/c_target-atjs-implementation.html

Thanks

Parit Mittal

View solution in original post

ParitMittal · 3/13/17

Hi Nick,

Are you using at.js or mbox.js for Adobe Target implementation ?

Thanks & Regards

Parit Mittal

nmickley · 3/14/17

Hi Parit,

Thank you for your response. Yes, we are using mbox.js. We will be switching to at.js sometime this year, though. Is one better than the other?

Thanks,

Nick

ParitMittal · 3/14/17

Hi Nick ,

"Form-Based Composer for AP" is on the Adobe Target Future Roadmap However We are not sure of the date / timeline on when it will be available to the Adobe target Users.

Also,The at.js library is a new implementation library for Adobe Target designed for both typical web implementations and single-page applications.

Among other benefits, at.js improves page-load times for web implementations and provides better implementation options for single-page applications.

The at.js library offers several improvements over the mbox.js library, including:

Completely asynchronous communication via cross domain AJAX
Important: Although at.js communicates with the Target servers asynchronously, the at.js file itself must load synchronously in the <head> section of your page. Ideally, it should be one of the first scripts loaded. Once loaded, at.js executes mbox calls asynchronously through XMLHttpRequest, and does not block page rendering.
No more blocking calls
No document.write() used
No immediate execution of JavaScript in Target responses
Better timeout and error handling
Customizable timeout per call
No reloads on timeouts
Functions designed specifically for single-page apps/MVC frameworks

Please see the following link for more info : https://marketing.adobe.com/resources/help/en_US/target/ov2/c_target-atjs-implementation.html

Thanks

Parit Mittal