Expand my Community achievements bar.

JOIN US Next Wednesday, 12/6/23 @ 8am PT for the next Community Q&A Coffee Break! Bring your Machine Learning, AI Reporting & Analysis Questions to the chat. Experts Brent Kostak, Cristinel Anastasoaie, & Drew Burns of the Adobe Target Product Team will be providing deep insights and useful tips

Any thoughts on how to A/B test a new page against and older version of the same page?

Avatar

Level 2

Hi Target community,

In your opinion, what's the most appropriate way to A/B test a new page design?

My goal is to ensure we are following below during the test:

1. Results (Sales/application completes) are measurable

     Had some issues with this before with the current target integration we have in the organization. Implmenting a page redirect method would impact other analytics metrics.

2. Managable development time

     We have a different team building pages while our team is strategizing web experiment.

3. Capturing a comprehensive pool of visitors

     A page that will be tested could have multiple entry points and visitors landing from search. Capturing a majority of them will make sure we have a representative sample

Any thoughts?

0 Replies