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SOLVED

AAM Integration with Adobe Target- Use cases

anuradham5
Employee
Employee

Hi,

This is related to AAM integration with AT.


I want to understand the business use cases/scenarios in which a customer would use this integration and why. Basically, what are the business objectives that a customer is trying to solve using the integration.

Examples based on different industry types should help.

Thanks & Regards,
Anuradha

1 Accepted Solution
Gaurang
Correct answer by
Level 10
Level 10

Hi Anuradha,

Adobe Audience Manager and Adobe Target are companions to personalize content. Once you've built an audience segment in AAM you can export it to Target and personalize content based on the audience type.

Please check Experience Cloud digital foundation for more information - Personalize digital content using Adobe Target and the shared audience capabilities in the Experien...​ Also, check experience cloud digital foundation for product integration stories - Build a Digital Foundation using the Adobe Experience Cloud

Best,

Gaurang

View solution in original post

2 Replies
ParitMittal
Level 10
Level 10

Hi Anuradha,

Thanks for reaching out to Adobe target community.

Gaurang Mathur​   can you please provide your inputs on this ?

Gaurang
Correct answer by
Level 10
Level 10

Hi Anuradha,

Adobe Audience Manager and Adobe Target are companions to personalize content. Once you've built an audience segment in AAM you can export it to Target and personalize content based on the audience type.

Please check Experience Cloud digital foundation for more information - Personalize digital content using Adobe Target and the shared audience capabilities in the Experien...​ Also, check experience cloud digital foundation for product integration stories - Build a Digital Foundation using the Adobe Experience Cloud

Best,

Gaurang

View solution in original post