A/B testing level of confidence

idob17895314 31-07-2016

Hi,

Does anyone know what is the level of confidence by default? is it 80%? 90% or less?

also, can I control it somehow?

 

I really need to know in order to know how trustable is my test.

Thanks!

Accepted Solutions (1)

Accepted Solutions (1)

nicolasw7824172
Employee
17-08-2016

Hi Ido,

 

The level of confidence is calculated, not controllable, and there is no default value. We will suggest you make the decision once the confidence level reaches 95% or above. Generally speaking, the longer period of your test will bring more traffic and have a higher possibility of reaching a confidence level of 95% above. For more information about confidence level, please refer to the link below

https://marketing.adobe.com/resources/help/en_US/target/target/c_confidence_level_and_confidence_int...

 

Hope that helps.

 

Best,

Nic

Answers (0)