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A/B Testing a browser extension

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Hi - a team I work with are responsible for a chrome browser extension and they they would like to use Target to optimise the browser extension by running a series of A/B tests.

Assuming they have full access to the code of the browser extension, is my assumption that a server side A/B test should be feasible (opposed to client-side)?

Does anyone have any experience running A/B tests in target on a browser-extension? Any known pitfalls. Or should this be straightforward?

Any help at this early stage would be greatly appreciated....

Thanks

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