Expand my Community achievements bar.

Join us for an upcoming in-person Adobe Target Skill Builders event ~~> We're hosting these live learning opportunities to equip you with the knowledge and skills to leverage Target successfully. Learn more to see if we'll be coming to a city near you!

Advanced redirect logic


Level 2



Ability to transform redirects based on the session and visitors attributes.


Why is this feature important to you

Sometimes we need to write javascript to customize redirects beyond what is availability in the redirect offer. E.g. converting a querystring into path or changing a querystring attribute name. Javascript based redirects are not officially supported, they are slower and can cause SRM errors


How would you like the feature to work

  1. Take the incoming URL as an input string
  2. write JavaScript and/or Velocity to make transformations to the the string, including inserting session and profile attribute values
  3. Output the transformation as the output string
  4. Validate the output string is a valid URL
  5. Apply standard Adobe Target redirect offer transformation (i.e., add referrer, session id, etc)
  6. Send output string as redirect back to the browser

Current Behaviour

Static URLs with option to pass the original querystring and mbox session ID