Description - Use chi-squared to see if actual Adobe Analytics split is stat-sig different than expected from Adobe Target traffic allocation.
Why is this feature important to you -The Sample Ratio Mismatch (SRM) test can be used to detect a wide variety of data quality issues that may affect online experiments (aka A/B tests). See https://www.lukasvermeer.nl/srm/microsite/
How would you like the feature to work - Pull-in the expected split from Adobe Target. Use chi-squared test to see if actual Adobe Analytics split is stat-sig different than expected from Adobe Target traffic allocation. If confidence is 99% = yellow warning, 99.9% conf = red alert. Because visitors in Adobe Target (profiles) are different than in Adobe Analytics (devices), it might also be helpful to compare the number of treated visitors in Adobe Target reporting to the number of visitors in Adobe Analytics also to help debug when there is an SRM error.
Current Behaviour - Create an A4T panel and if the gap "looks" big enough I copy the traffic data into an online calculator. Post-test, I have an Excel spreadsheet template that does this for me.
