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Which Adobe Target Activity Type will best meet my specific goals?

Amelia_Waliany
Employee
21-05-2018

Compare and contrast the features and functionalities of the optimization options you have with Adobe Target!

Check out this nifty interactive guide that addresses the following questions for most of the Adobe Target Activity Types (Manual A/B Test, Automated Personalization, Auto-Allocate, Multivariate Testing, Auto Target & Experience Targeting):

(1) What does it do?

(2) What are you using this?

(3) What kind of marketer should use this?

(4) Statistical details

(5) Benefits and considerations

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