leen65049853,
Yes and you can actually target to URL parameters directly from Target no need to even involve AEM. See attached screen-shot of a Target native audience targeting based on URL contains below.
If this satisfies your query please like, mark as helpful and mark as answer. Otherwise lets keep the conversation going. Hope you have a wonderful day.
Screen-shot showing Target audience targeting URL contains:
Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | (:: 1 (800) 497-0335