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Unsegmenting doesnt work in Target Standard Experience Targeting

rajneesh_gautam 11-07-2017

Hi all, unlike Classic one cannot define audiences at Campaign entry level for Experience Targeting activities which have multiple experiences. This makes it difficult to unsegment visitors who were qualified earlier for one experience to another experience in the same activity. I have explained the scenario below and will appreciate any solution which is done through XT. Thanks,

Scenario in Classic Today:

  1. In Classic, one can setup Audience
    even at Campaign level (not possible in Standard with XT, only possible with AB
    testing).
  2. In Classic, further granular level
    Audiences can be defined. Take an example:  We want to run a campaign
    where if  a profile attribute (imagine populated through Customer
    Attributes) can have 4 possible values and each value correspond to a different
    experience. Setup in Classic looks like below:

a.      Campaign level
targeting: ProfileAttribute_Test contains “Post_”

b.     Exp. A targeting:
ProfileAttribute_Test = “Post_A”

c.      Exp. B targeting:
ProfileAttribute_Test = “Post_B”

d.     Exp. C targeting:
ProfileAttribute_Test = “Post_C”

e.     Exp. D targeting:
ProfileAttribute_Test =“Post_D”

3.      Above use-case works perfectly in
Classic. Since these are different experiences, you can also view reports
against each experience in Analytics using A4T.

Scenario in Standard XT:

  1. Since XT doesn’t allow to set
    Audiences at Campaign level for multi-experience scenario, the only option left
    is to set Audiences at Experience level.
  2. So to replicate the campaign above,
    we’ll need to create 4 Audiences and use them in a single XT campaign.
  3. With this setup a single visitor who
    qualifies for Exp. A first time will be shown Experience A.
  4. Since above Audience will always be
    true for a visitor, a visitor is shown same experience even if his profile
    attribute value is changed to “Post_B”. In other words, visitor gets stuck to
    one experience forever.

Replies

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ParitMittal 14-07-2017

Hi Rajneesh,

In Adobe Target Standard, visitors can switch between experiences in an Experience Targeting (XT) activity as their profiles evolve.

For Ex- Visitors will switch between experiences in an XT activity if they stop qualifying for the audience of the current experience and then qualify for an audience in another experience.

For example, in the following activity setup, a visitor accessed your website from the United States and then traveled to Germany and visited your website a second time. During the first visit, this visitor qualified for Experience A (United States). After viewing your website from Germany, this visitor switched to Experience B (Germany).

Please see the link :https://marketing.adobe.com/resources/help/en_US/target/target/c_xt-switching-experiences.html

Switching Experiences in Experience Targeting  for more info.

Regards

Parit