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Less offer options in MV test as in A/B Test

Level 1
Level 1

Hi everyone

When creating an A/B test, i see more options to change the offer in the editor than when creating a multivariate test:

A/B test


Multivariate test


Are you planning to add the same features to the Multivariate testing as well?


2 Replies

Hi Patrick,

Thanks for your question! We are not planning to add the A/B test offer change options to the MVT because multiple offers are created at once in MVT, preventing one from rearranging in bulk. Hope this was helpful!



Level 1
Level 1

Hi Amelia

Thanks for your answer and sorry for my delayed reply.

Does this apply to both Standard and Premium or just Standard? I ask because some Target product sheet contains the following passage:

Multivariate testing (MVT)—Explore the impact of changing and combining different elements on

a page—in more permutations than any marketer could do manually. For example, test multiple

hero images on a home page, in conjunction with testing the image location and a button’s color,

size, and placement. Similarly, test paths through a site to determine which path has the highest

conversion rate. MVT works best with high-traffic sites that provide enough data to reach statistical

significance with results.