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When creating an A/B test, i see more options to change the offer in the editor than when creating a multivariate test:
Are you planning to add the same features to the Multivariate testing as well?
Thanks for your question! We are not planning to add the A/B test offer change options to the MVT because multiple offers are created at once in MVT, preventing one from rearranging in bulk. Hope this was helpful!
Thanks for your answer and sorry for my delayed reply.
Does this apply to both Standard and Premium or just Standard? I ask because some Target product sheet contains the following passage:
Multivariate testing (MVT)—Explore the impact of changing and combining different elements on
a page—in more permutations than any marketer could do manually. For example, test multiple
hero images on a home page, in conjunction with testing the image location and a button’s color,
size, and placement. Similarly, test paths through a site to determine which path has the highest
conversion rate. MVT works best with high-traffic sites that provide enough data to reach statistical
significance with results.