Question) Why do Landing Page Campaigns deliver the same experience to the user irrespective of the url parameter being passed?
Answer) Because multiple mboxes are not supported in a display ad or email, you would then create each experience to be delivered as one piece of content through one mbox, or not through an mbox at all. When people click from the email/display ad/etc., a URL parameter needs to be passed to indicate which experience they saw. Click here to know more
