Expand my Community achievements bar.

Join us for an upcoming in-person Adobe Target Skill Builders event ~~> We're hosting these live learning opportunities to equip you with the knowledge and skills to leverage Target successfully. Learn more to see if we'll be coming to a city near you!

How to target segments based on search keywords?


Level 3

I'm thinking building an XT based on the PPC keywords. For example, show experience A to people who has searched for AAA and land on to our website. And experience B to people who searched for BBB and land on to our site. How should I set up the segments?



2 Replies



Hi Kathy, if your keyword search is passed as a query parameter to your website, you can maybe use that to build an audience based of that query parameter .

For ex, if user is searching for AAA and it is passed as search = AAA when they land on your website, you could try and build an audience based on that query parameter .



Level 3

Thank you very much Shruthi. I will need to check with our PPC team and see if there is a query parameter. Thanks for your help!