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How to target segments based on search keywords?

kathys75015221
Level 3
Level 3

I'm thinking building an XT based on the PPC keywords. For example, show experience A to people who has searched for AAA and land on to our website. And experience B to people who searched for BBB and land on to our site. How should I set up the segments?

Thanks,

Kathy

2 Replies
Shruthi_N
Employee
Employee

Hi Kathy, if your keyword search is passed as a query parameter to your website, you can maybe use that to build an audience based of that query parameter .

For ex, if user is searching for AAA and it is passed as search = AAA when they land on your website, you could try and build an audience based on that query parameter .

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kathys75015221
Level 3
Level 3

Thank you very much Shruthi. I will need to check with our PPC team and see if there is a query parameter. Thanks for your help!