Hi - I am new to Adobe Target.
Are there any resources walk-throughs out there that can help me set up an A/B test for email?
I'm told its possible to change the structure or design of email at build time or send time to test variations.
Has anyone done this using Adobe Target alone? Note: I don'd have Audience Manager or Adobe Campaign.
I think there is no way to setup A/B test for email optimization without adobe campaign, for more information on this, you can visit following link.
Use Target with Adobe Campaign to optimize email content.
To optimize your email content--for example, to display different offers for male and female recipients--you can create a redirect offer in Target, then use Adobe Campaign to manage the email offers.
The integration takes place when the email is opened. When the customer opens the email, a call is made to Target and a dynamic version of the content appears. The content consists of a static image supported by all browsers. Target tracks the reaction to the offer at the audience or session level and that data is available in Target reports.
Target can track the following data:
There are several limitations:
Before you use Adobe Campaign to set up your targeted email offers, set up the following in Target:
Start the activity in Target before setting up the Campaign portion of the integration.
Thats interesting and thanks for the pointers
I thought there may be a way, forgive me I am not technical, to install Adobe Target server side and intergrate with the Email client my organisation is using.
I found this in Setting up an A/B test using Adobe Target | Adobe Content Corner
Does anyone have any tips on how to use the Form Based Experience composer specifically for AB Testing email (without Adobe Campaign)?
I am hoping to resurrect this thread
How do we optimize email with Adobe Target (without using Campaign)
Its clearly mentioned as part of Target's offering but I am finding it difficult to support my developers with examples of how to do this...
Does anyone know of a way to submit Amazon SES feedback into Adobe Analytics?
And then conversely:
A way to join SES feedback and test info with Adobe Analytics, likely involving a mapping from web user ID to the “Marketing Cloud ID” used in Adobe.