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[AT Community Q&A Coffee Break] 7/8: Rob Hornick, Adobe Target Product Manager

Amelia_Waliany

Employee

07-07-2020

Join us for our next Adobe Target Community Q&A Coffee Break

taking place Wednesday, July 8th @ 10am PDT

👨‍💻👩‍💻--> REGISTER NOW <-- 👨‍💻👩‍💻

We'll be joined by Rob Hornick aka @Rob_Hornick, Senior Adobe Target Product Manager, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to his areas of expertise:

  • Personalization
  • Machine Learning & Artificial Intelligence 
  • Recommendations
  • Auto-Allocate
  • Auto-Target
  • Automated Personalization 

Want us to send you a calendar invitation so you don’t forget? Register now to receive a reminder!

🎯A NOTE FROM NEXT WEEK'S COMMUNITY Q&A COFFEE BREAK EXPERT, ROB HORNICK 🎯

 

🎯REQUIREMENTS TO PARTICIPATE 🎯

  • Must be signed in to the Community during the 1-hour period
  • Must post a Question about Adobe Target
  • THAT'S IT!  *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game)

🎯INSTRUCTIONS 🎯

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin your Question with @Rob_Hornick 
  • When exchanging messages with Rob about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Rob

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Rob Hornick Headshot.jpg

 

 

 

 

Rob Hornick is the Senior Product Manager for Machine Learning and Personalization with Adobe Target, based in San Francisco. Rob is energized by both building tools to personalize digital experiences and putting advances in machine learning into marketers’ hands. Prior to joining Adobe, Rob was a Manager with Accenture Digital where he helped marketers optimize their processes and technology.

 

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Check out the thread from our last break with Ram Parthasarathy, Principal Product Manager for Adobe...

AI Artificial Intelligence Auto-Target Automated Personalization Coffee Break Machine Learning ML Personalization Product Management Q&A Recommendations

Replies

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evidana

08-07-2020

@Rob_Hornick what are the odds of being able to expand the window of conversion to more than 30 minutes? Financial planning events have a much longer conversion time than e-commerce events.

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Eric_Vidana

08-07-2020

@Rob_Hornick Apologies for the first question, I was on the wrong account. Any chance that the Recommendations tool can get eligibility at the offer level. There are collections, but I have not seen anything more granular than that. The hypothetical use case will be that I do not want to advertise a lawnmower if you have one in your garage (not necessarily purchased from our store).

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Eric_Vidana

08-07-2020

@Rob_Hornick do you have any advice on hooking up internal decisioning (algos) to Adobe Target as the last mile of determining eligibility for running experiments?

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Nicolas_Swisscom

08-07-2020

@Rob_Hornick why is AP and AT not an activity type of it's own i.e. and currently "inside" the A/B Test flow?

What is the difference between AP, AT and Recommended for you? Are all 3 using the same algorithm?

How would I be ablecable to use AT or AP together with a propensity score (hopefully from AA)? Any examples or tips how to achieve this?

Can you share some examples of websites that sucessfully use AP, AT or Recs.?

How do I use Recs. within a Single Page Application? Trigger Views?

Merci beacoup!

Nicolas

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drewb6915421

08-07-2020


@ActiveMitchell wrote:

Hello - how can I get into the Conversation? first timer here - already registered, not seeing the link.  thanks.


You are in the conversation/discussion thread - post your question and we'll respond as quickly as we can!