Description: As more and more consumers move to mobile apps, it’s important to provide a well-optimized and personalized experience. But optimizing for mobile doesn’t have to start with a complex implementation. In fact, you’ll be surprised to learn about basic mobile optimization strategies that can get you well on your way to winning in mobile engagement. We touch on how to optimize onboarding, monetize your mobile efforts, and re-engage your users with A/B testing and experience targeting.
Bipul Agarwal, Computer Scientist, Adobe
Daniel Wright, Technical Marketing Engineer, Target, Adobe