Adobe Summit 2017 L4241- Adobe Target Premium: Automated personalization and recommendations

ParitMittal 17-03-2017

 Adobe Digital Summit Attendees,

Please use this discussion for a review of the lab and a place to ask additional questions regarding the lab.

Description :

These days, A/B testing by itself just isn't enough. Your customers demand relevant, rewarding, and engaging content and experiences all the time. To keep up with these experience-driven demands, you must personalize your digital experiences. Go further with personalization than ever before and tap in to the automation and data sciences capabilities of Adobe Target Premium. Learn how to become conversational with our primary data science algorithms, such as residual variance, lifetime value, random forest, content similarity, and collaborative filtering.

In this session:

  • Understand how to augment your Adobe Target implementation for powerful data sources, including customer attributes and product parameters for Adobe Target Recommendations
  • Launch a recommendations activity and automated personalization activity, and convert an A/B test
  • Learn when to use different flavors of personalization and how to leverage the entire Adobe Target technology stack to grow your business


ParitMittal 24-03-2017

Hi Alex,

We will reach out to session owner and ask them to  share the docs/guides for the session.

Thanks & Regards

Parit Mittal

ParitMittal 06-04-2017

Hello Everyone ,

Please visit the summit session catalog to view step by Step guide for the session : https://adobesummit.lanyonevents.com/2017/connect/search.ww

NOTE: Please search the respective lab ex-  "L4241" in the search box to search the session quicky

Thanks & Regards

Parit Mittal