Adobe Employee

🗣️ [Mentor Gokul Agiwal] 🌟 Adobe Target Community Mentorship Program 2024 🌟

Forum|Forum|1 year ago
April 29, 2024
10 replies
6236 views

Hello Team,

Welcome to the Adobe Target Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Target Community Mentor, Gokul (aka @gokul_agiwal), who will be here to guide and support you and your peers with your Adobe Target questions as you prepare for your Adobe Target Business Practitioner Expert Certification (Exam ID: AD0-E406), through to the end of the program.

A little bit about your Adobe Target Community Mentor, Gokul Agiwal:

Gokul is working with TCS UK and part of TCS Interactive where he is responsible for building future proof digital experience solutions for our clients empowered by the industry leading Adobe Experience Platform and Experience Cloud suite of products and enabled them through ever evolving TCS owned solution accelerators.

Aspirants mapped to Mentor, Gokul (aka @gokul_agiwal😞😞😞

How to participate

Aspirants’ goal is to clear their Adobe Target Certification during the duration of the program: April 29th, 2024 – June 2nd, 2024.
Aspirants: Post your Questions in this thread to connect with your Mentor, Gokul (aka @gokul_agiwal), and your fellow Aspirant peers. *You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:💡

💡Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
💡"Like" this thread to confirm your participation in the program
💡Introduce yourself to Gokul and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Target 🙂
💡Post your Questions to this thread as you begin learning more about the Adobe Target Business Practitioner Expert Certification (Exam ID: AD0-E406)
💡Test your Target knowledge by browsing through the Adobe Target Community Questions and taking your best shot at answering some Qs!
💡Remember that every post / like / comment you make in your contextual thread and in the Target Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

We're wishing you all the best as you embark on this learning journey!

Cheers,

Amelia

DmytroPanchenk

Level 3

Hi Gokul and Everyone,

My name is Dmytro Panchenko. I live in the US near Philadelphia and work for EPAM Systems doing software projects for its customers. I started as a developer in 2000, then worked as a technical business analyst and technical product owner on Adobe Experience Manager projects. In 2023 I ended up on the bench and decided to learn Adobe Target. Now I am an Adobe Target developer and want to put to system and improve my Adobe Target knowledge. I am glad to participate in this program under your guidance.

Gokul_Agiwal

Community Advisor

Hello Aspirants,

@oliviabreheny @awanishk1743512 @dmytropanchenk @zvoidz @ravikiranpaturi @reinaldona1 @renatobocalini @subratpalo555 @madalavenkat7 @vinay_chauhan

Welcome to this wonderful program. So as next steps -

Let's introduce yourself.
Confirm your participation
Review the study material ( I'll post this in this thread in following weeks) and test your knowledge
Participate in weekly quiz program
Be Engage and active throughout this program
Get recognition and win exclusive Adobe Swag.

Let's collaborate and exchange the knowledge and grow together. Looking forward to hear from you soon.

If you'd like to connect over LinkedIn, here's my profile: https://www.linkedin.com/in/gokul-agiwal

Thanks

RavikiranPaturi

Level 2

Hi Gokul & Everyone on the thread,

My Name is Ravi, I have been working with Adobe Target for a couple of years now. I am based out of Chicago and work for a pharmaceutical client, with focus primarily on content rotation and improving site engagement leveraging adobe Target. As part of these discussions I would like to learn more about Profile Scripts and how to expand on the profile scripts feature when implementations switch to webSDK and to learn more about first touch personalizations. Looking forward to interacting with all, and exchange ideas over the next few weeks.

Cheers!!

Gokul_Agiwal

Community Advisor

Thank you @ravikiranpaturi Welcome on bord.

Hope you've been following this thread earlier too. In case if not please update and yes, happy to discuss about profile script feature with respect to WebSDK.

N

NamanSa

Level 2

Hello!

Now that we are in the collaboration phase of the program, I was curious about the format - regarding toolkits, mock test options, weekly quizzes, etc.

@gokul_agiwal: Would you be able to share more info on what we can expect in the coming weeks?

Thank you!

Gokul_Agiwal

Community Advisor

Hi @namansa

Yes, From today you will see the first module in below thread. Stay tune.

awanish

Hello everyone! I am Awanish Kumar, living in the Milton Keynes, UK and work for VML Commerce & Technology.

I am working as an implementation analyst and using Adobe analytics, AAM and Adobe target. It's been an year since I am working on Adobe Target so I need to accelerate my knowledge and enhanced my profile.

I am glad to participate in this program under your guidance.

Looking forward to connect with everyone!

Here's my LinkedIn:https://www.linkedin.com/in/awanish-kumar-14ba8619/

Gokul_Agiwal

Community Advisor

Thanks @awanish Let's collaborate together in coming weeks !

Gokul_Agiwal

Community Advisor

Hello Aspirants,

@OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @namansa

I hope you're well. As starting point, posting the certification link Adobe Target Business Practitioner Expert Certification (Exam ID: AD0-E406), It includes a description of the exam, step-by-step instructions on the certification process and exam objectives and scope.

Sharing the first module - Planning and Strategy

Here are the topics to cover for Module 01.

Set up Account Preferences in Adobe Target
Understanding Enterprise User Permissions in Adobe Target
Configure Enterprise User Permissions
Set up Workspaces in Adobe Target
Introduction to Administration Setup
Set up Properties in Adobe Target

Please find the attachment which has all the links for reference. Post your queries and be engaged so everyone get the benefit.

Will post a quiz on Sunday.

Thank you.

Expert_BusinessPractionationer_Module1.pdf

Gokul_Agiwal

Community Advisor

Hello Aspirants,

@OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa

Here is the first quiz for Week1

There is requirement to compare two different experience on a page, and then traffic will be redirected to the winner.

Which type of A/B activity can be used to meet this requirement?

Manual A/B Test
Auto-Target
Auto-Allocate

Reply your answers here with explanation if possible.

N

NamanSa

Level 2

3. Auto-Allocate

Auto-Allocate compares two (or more) different experiences until they they reach statistical significance, then starts redirecting majority of new traffic to the winning experience - thus satisfying our requirements.

However, in real life, I would check for some nuances:

Auto-Allocate requires medium-to-high volume for its Algorithm to be efficient. We need to make sure the page is getting the required volume.
If deep statistical analysis is needed to "compare two different experience on a page", Auto-Allocate may not be a good option since it keeps changing the %split.

In such scenarios, Manual A/B Test can be used.

Gokul_Agiwal

Community Advisor

Hello Aspirants,

@OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa

Sharing some more links from experience league that helps everyone for which curated all the courses under Adobe Target.

Experience League | Adobe

Also found one document https://expleague.azureedge.net/pdf/Adobe-Target-Activities-Guide.pdf?fromCourses=true which talks about below - please go through it.

If any questions / queries please reply. Be engaged in this thread so everyone learn together.

Thanks

Gokul_Agiwal

Community Advisor

Hello Aspirants,

@OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa

Hope you've gone through Module 2 and progressing well.

Here is the Module 3 - Analyzing and Reporting

Define and evaluate report settings to help set the elements that appear in a report
Evaluate and compare Adobe Target Sample Size Calculator settings when both planning Target activities and validating Target activities reports
Evaluate and identify common problems associated with A/B testing and how to avoid them
Understand how Automated Personalization Summary reports differ from other reports
Evaluate Experience Performance reports (MVT)
Determine the winning variation based on the observed lift, confidence levels and business objectives

As mentioned, please post any questions you may have related to the module.

Expert_BusinessPractionationer_Module3.pdf

Gokul_Agiwal

Community Advisor

Hello Aspirants,

@OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa

Here is the Question of week3:

An AT BP is looking at site analytics data and sees a high exit rate on a certain web page. Which could be a reason for the high exit rate?

The page is tagged incorrectly, and visitors are leaving.
Visitors are able to fulfill their purpose on the page and leave.
Visitor traffic to the page is very low.

Let me know your answers / thoughts .

DmytroPanchenk

Level 3

@gokul_agiwal, the correct answer is "2" (Visitors are able to fulfill their purpose on the page and leave) if it is a content page. For pages that are part of a flow, like a purchase flow in eCommerce, that's not the case.

Gokul_Agiwal

Community Advisor

Hello Aspirants,

@OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa

I hope you're much familiar now with Adobe Target and going through earlier 3 modules. Time passes and we're reaching to final module 🙌:

Module 4: Troubleshooting (10%)

Diagnose activity qualification issues
Use browser debugging tools (including Experience Cloud Debugger) to verify implementation
Verify metrics and reporting

Please find the attachment and as mentioned, please post any questions you may have related to the module.

Expert_BusinessPractionationer_Module4.pdf

Gokul_Agiwal

Community Advisor

Hello Aspirants,

@OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa

Here is he question of Week 4:

An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated. What is the minimum permission level required to completed this task?

Approver access
Observer access
Publisher access
No access

N

NamanSa

Level 2

4. No Access.

Target can generate QA URLs (or a URL query string that can be appended, if using FEC) that can used by anyone to preview the new experience..

Gokul_Agiwal

Community Advisor

Hello Aspirants,

@OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa

As we're approaching towards the end - I hope you're doing good progress and looking for your certification exam.

Here is the - 50% waiver on exam

Please fill out the form to request a 50% waiver for the exam - link

Please note: Form submissions will only be approved if you're part of the Mentorship Program. Form is accepting responses till 10th June. Exam needs to be booked within a month from the end of the program.

If any questions please reach out.

Gokul_Agiwal

Community Advisor

Hello Aspirants,

@OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa

Hope you're well.

Did you avail the offer about your exam? Could you please let us know where you're in your certification journey, any help or support required?

CC: @nimashajain @amelia_waliany

Gokul_Agiwal

Community Advisor

Hello Aspirants,

@OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa

We are at the finish line for the Mentorship Program 2024. I want to express my gratitude for the fantastic engagement in this thread. Much appreciated.

I wish you good luck.

Please keep me updated with your exams and results. If any help required please reach out here or via DM.

As a final request from you - Please fill out Aspirants Feedback form

(https://forms.office.com/Pages/ResponsePage.aspx?id=Wht7-jR7h0OUrtLBeN7O4UpRc4A5oC1Ijgt8JDXoP-5UMk9CTUdWMTM4S0oxVU9GVzU3VUVHMDg2MC4u) to share your thoughts about the mentorship program and me as your mentor.

Best luck and Thank you !!!

CC: @amelia_waliany @nimashajain @jagpreet_singh_

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