XDM schema for sending data to Customer Journey Analytics (CJA)

[reddy_y-11]

Hi Everyone,

I'm working on an XDM schema for sending data to Customer Journey Analytics (CJA). The goal is to send the data just like existing Adobe Analytics data to CJA. I'm using the XDM Experience Event class and need help choosing the appropriate field group from these options:

• Adobe Analytics ExperienceEvent Full Extension
• Adobe Analytics ExperienceEvent Template
• AEP Web SDK ExperienceEvent

I'm confused about which field group will best to match my existing Adobe Analytics data in CJA.

1. Could someone explain the differences between these field groups and when each should be used?
2. Specifically, what field group is recommended for collecting data to CJA?

[John_Man]

Hi @reddy_y-11 

If it's a new CJA implementation, don't think it's needed to leverage those AA field group, the beauty of CJA is to design a XDM schema which fits your business model instead of binding to eVars in AA.

There are still some standard field groups that is useful, e.g. ProductListItems for eCommerce to add to your XDM schema.

Thanks,

John

[gmadala]

I would use the Upgrade to CJA migration guide thats available in CJA. Since most of your questions will be covered there. 
To answer in short- if you are migrating from AA to CJA and want to use AASC to get the data to CJA. 
You can use the default schema that adobe provides and add a bunch of custom mappings if needed. 
or 
you can create  your own schema and make the mapping in launch through websdk rules/attributes to send data through datastreams.