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Streaming and Batch Audiences

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Level 3

Hello, 

 

I have a bit of an urgent ask so a quick response would be appreciated. 

 

I'm working on creating a streaming audience that includes both a batch exclusion audience and a streaming qualification audience (essentially an audience of audiences). In my streaming qualification audience, I have a time constraint that disqualifies users after 30 days. Once that 30-day period passes, users are disqualified from the streaming qualification audience in near real-time.

 

My question is: If a user is disqualified from the streaming qualification audience in near real-time, would they also be disqualified from the streaming audience (which is made up of both the batch exclusion audience and the streaming qualification audience) immediately, or would they only be disqualified when the next batch evaluation runs?

 

Thanks!

1 Accepted Solution

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Correct answer by
Level 5
Component Evaluation Type Disqualification Timing
Streaming Qualification AudienceStreamingNear real-time (after 30 days)
Batch Exclusion AudienceBatchNext daily batch evaluation
Streaming Audience (Combined)StreamingNear real-time (from streaming part)
 
Users who are disqualified from the streaming qualification audience in near real-time due to the 30-day constraint will also be disqualified from the streaming audience immediately. The batch exclusion audience’s daily evaluation doesn’t delay this, as streaming segmentation handles the real-time update.
 
A quick test would be able to prove it.

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3 Replies

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Correct answer by
Level 5
Component Evaluation Type Disqualification Timing
Streaming Qualification AudienceStreamingNear real-time (after 30 days)
Batch Exclusion AudienceBatchNext daily batch evaluation
Streaming Audience (Combined)StreamingNear real-time (from streaming part)
 
Users who are disqualified from the streaming qualification audience in near real-time due to the 30-day constraint will also be disqualified from the streaming audience immediately. The batch exclusion audience’s daily evaluation doesn’t delay this, as streaming segmentation handles the real-time update.
 
A quick test would be able to prove it.

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Community Advisor

@trojan_horse would be disqualified when the next batch evaluation runs as when combined, batch would take precedence over streaming, however, a quick test would be good to validate

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Level 5

As the replies are in a tie, I would lean towards the @KotiSyamala's answer.

I think that the time constrain from the streaming audience will exclude the profiles before the batch one will do.

 

Nevertheless, tell us what the correct answer after your tests was. 

 

Cheers!