Expand my Community achievements bar.

Sequential Segment vs Segment with Exclusion/Exclude criteria

Avatar

Level 3

Hi Adobe Community, Greetings!

 

I was trying to build an audience to check - How many web page visitors have bounced or have made not hits in last 90 days i.e., How many users visited the web page (had a page view) and then clicked on any download link on the page(had a link click)?

 

For the I thought of two approaches - 

Approach A - Create a sequential audience where 1st Rule contains Users who have a page view event and then did not have a link click event. This whole sequence occurs in last 90 days. 

SahuSa1_0-1768806849547.png

 

Approach B - For this I created two audiences and then created a 3rd audience out of audience 1 and 2.  

Audience 1 - Users who visited the page i.e., user who had a page view event. 

Audience 2 - Users who had visited the webpage and also had a link click event i.e., users performed some download or clicked on any link on the page. 

 

In the 3rd audience, I included Audience 1 AND Added the 2nd audience and excluded it from the rules. 

SahuSa1_1-1768807271568.png

 

Doubt - 

- I think in the approach A, users who did not have any link click earlier and then later did have a link click would still appear in the audience A. Is my understanding correct?

Ex - on 17th Sept 2026 there was no link. On 18th Sept 2026 there a link click and again on 19th there was no link click. Will this user still qualify in the segment rules build in approach A?

 

- I think the second approach i.e., the Approach B will have no such users who had no link click earlier but later had a link click value. 

 

Would greatly appreciate insights pls.

 

Thanks,

Sambit 

 

Topics

Topics help categorize Community content and increase your ability to discover relevant content.

0 Replies