Hi Adobe Community,
I have a question about a rise in ECIDs in my platform. So in my platform, we have ECIDs (device identifiers) that are created whenever a customer performs traffic on one of our tagged websites. Now, we can identify/verify these ECIDs when a customer logs into their account from that ECID - so when a customer goes onto our site and logs into their account, we get a hashed ECN which is then stitched to the ECID on its Adobe profile. So if a customer then went online again from that same device, we would already know their profile bc they had logged on etc etc. Now, we do have another type of profile that we call a pseudonymous profile. This is an ECID that we don't have a hashed ECN for. So, a customer that never logged into their account from their device or maybe a customer that is using a private browser or cleared their cookies etc etc. So, we purge any pseudonymous profiles that have been inactive in our platform for 30+ days as a part of our profile cleanup. So, typically the number of pseudonymous profiles in our platform stays pretty steady. However, recently we have noticed that the number of pseudonymous profiles in our platform has been steadily increasing which has been increasing the number of ECIDs in our platform. Any ideas why that is?
Thanks,
Nick
