Adobe Analytics audience in AEP

[Michael_Soprano]

Is it possible to bring AA audience to AEP?

[asdruble-lima]

No.

You can integrate AA audience to Target, Campaign and Ads.

https://experienceleague.adobe.com/en/docs/analytics/components/segmentation/segmentation-workflow/s...

But you can connect analytics as a source in AEP and recreate the segment there.

Watch out for event volume and manage TTL.

When publishing AA audience, you are doing it to "Experience Cloud", not "Experience Platform".

[Imbalakumar]

Its possible in another way.

It required webSDK implementation and RT-CDP.

The webSDK implementation will push all your events, custom variables into RT-CDP, this will help you to create audiences in Adobe Experience Platform.

So you can get numerous audiences/segment in AEP.

[AnkitJasani29]

Hi @Michael_Soprano ,

Please refer below links.

Audience Analytics: Integrate AAM Segments into Analytics

1. https://experienceleague.adobe.com/en/docs/analytics-learn/tutorials/integrations/audience-manager/a...
2. https://experienceleague.adobe.com/en/docs/integrations-learn/experience-cloud/integrations-between-...

Enable data sharing from Audience Manager to Experience Platform

1. https://experienceleague.adobe.com/en/docs/audience-manager/user-guide/implementation-integration-gu...

Also, do accept the solution if answer worked for you so that anyone else also facing something similar can directly go to the right response.

[harishkumar]

@Michael_Soprano you can't publish AA segment in AEP platform directly. Adobe Analytics segment/audience can be shared with Adobe Experience Cloud only.

If you have CJA project and AA data is collecting in CJA, then you can publish the audience from "Filter" feature directly to AEP platform. 

Alternate approach would be implement AEP web SDK tagging and send your AA data to AEP platform which will let you create segment directly in Segmentation within AEP.