Adobe Experience Platform

sankar1 · 3/12/24

Hi All,

Could someone help me on my below queries?

Can AAM and AEP coexist, if we are setting up a solution from scratch? What all services AAM can offer in addition to what AEP already have?

Thanks

Sankar

Kumar_Saurabh_ · 3/12/24

Hi @sankar1 ,

AAM and AEP can coexist, but if you are setting it up from scratch the recommendation will be to use Adobe RT-CDP as it works with first-party data that is future-proofed for the initiatives around 3rd party cookie blocking and restrictions.

Video links to get in-depth knowledge:
https://experienceleague.adobe.com/docs/audience-manager-learn/tutorials/other-integrations/integrat...

https://experienceleague.adobe.com/docs/courses/using/audiencemanager-u-1-2020-1-rtcdp.html

Thanks!

View solution in original post

Kumar_Saurabh_ · 3/12/24

Hi @sankar1 ,

AAM and AEP can coexist, but if you are setting it up from scratch the recommendation will be to use Adobe RT-CDP as it works with first-party data that is future-proofed for the initiatives around 3rd party cookie blocking and restrictions.

Video links to get in-depth knowledge:
https://experienceleague.adobe.com/docs/audience-manager-learn/tutorials/other-integrations/integrat...

https://experienceleague.adobe.com/docs/courses/using/audiencemanager-u-1-2020-1-rtcdp.html

Thanks!