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Offer Context Variable in Segment Evaluation

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Level 2

24-01-2023

Description -

Why is this feature important to you - We can't use the Custom offer attributes in determining the offer eligibility of an customer in segments.

How would you like the feature to work - The platform should allow to consider inbound attributes in determining the offer eligibility apart from customer profile data. Moreover, the platform doesn't provide any flexibility to use any custom attributes from the inbound request. 

Current Behaviour -It can only support through events streaming but there are impact of that approach too as number of events on a profile will increase, also ;segment evaluation and offer presentation is not realtime and would need few minutes lag to return the appropriate offer.