AI-Powered Journey Drop-off Insights

[#1]

Description: Currently, Adobe Experience Platform does not provide detailed visualization of where customers drop off within a journey. While we can track engagement, identifying exact weak points in a journey requires manual analysis.

Why is this feature important to you: Having automated drop-off insights would help us quickly identify bottlenecks, improve personalization, and increase conversion without spending hours on manual reports.

How would you like the feature to work: The system should automatically highlight drop-off points in journeys and suggest optimization actions (similar to how Adobe Target suggests winning variations).

Current Behaviour: AEP provides engagement data, but it does not proactively surface drop-off insights or next-best-action recommendations.

[#2]

Hi @KaumudiTi Using Adobe CJA, you can pinpoint exactly where customers drop off in a journey through these key visualizations:

→ Journey Canvas
→ Fallout Visualization
→ Flow Visualization

[#3]

@KaumudiTi @KumarRishii 

Right now CJA is the go to place for these kind of insights with the introduction of Data Insights Agent we could get this insights faster, and I agree having this directly in Journey itself would greatly centralize and bring insights to actions Journey Agent might solve this hopefully.

If you don't have CJA, creating Audiences is an easier way to identify all the users who dropped from the Journey.