Why some customers prefer AMS over Cloud? Any innvotions planned for AMS?

[aanchal-sikka]

Hello,

We often hear about the push to AEM Cloud for its new features and scalability. But what are some real-world situations where sticking with AEM Managed Services (AMS) actually makes more sense? Beyond just 'confidential data,' what are the practical, day-to-day reasons why an organization might choose AMS over Cloud?

I'm curious about those less-obvious advantages.

Since, Cloud or EDS is not best-fit-for-all, shouldn't Adobe plan innovations on AMS too? Any insights if something is already in roadmap?

[kautuk_sahni]

@aanchal-sikka, while Cloud definitely gets the spotlight, there are still cases where AMS makes more sense depending on org structure, compliance, or customization needs. For example, some teams value the extra control around upgrades, networking setups, or integrations that AMS allows. Would love to hear from others here, what day-to-day factors have tipped the scale toward AMS in your experience? And yes, curious as well if any AMS-focused innovations are on the horizon.

[AnjaneaiSri]

@aanchal-sikka That's actually a pretty relevant and good question. I have worked in organisations which stick to AMS over Cloud and also places where they finally 'submitted' to power of cloud services over managed services.

--The AMS was relevant in case where we had integrations with multiple applications which were tightly coupled with certain AEM forms cabailities and the overhead of testing and upgrading was massive, we often ended up in issues like failure in rendering application or data sources not being able to correctly fetch previously filled forms data with new version but still work with older version. 

--In another case, certain applications are critical enough (not just from data and privacy perspective) that the upgrade may require longer testing and UAT phase, at times offering better stability to stick to one version longer than to upgrade every quarter.

In certain case, there were custom builts and hotfixes shared by Adobe which made our AEM servers somewhat unique and not easy to simply upgrade, but ofcourse, Adobe emphasises on the idea of maintaining consistent version/updates and being able to leverage new features that arrive with each version.