Use Segments from Adobe Analytics in AEM in Authoring Mode

[S__k__Agarwal]

Which solution is required to use segments from Adobe Analytics in AEM in authoring mode?

(A) Adobe Launch

(B) Adobe Target

(C) Adobe Experience Cloud ID Service

(D) Adobe Audience Manager

@aanchal-sikka @EstebanBustamante 

@arunpatidar @Shashi_Mulugu 

@Pranay_M  @Mahedi_Sabuj 

@DivrajSingh  @Sudheer_Sundalam

@lukasz-m @Rohan_Garg 

[Pranay_M]

Hi @S__k__Agarwal ,

To use segments from Adobe Analytics in Adobe Experience Manager (AEM) in authoring mode, the required solution is:

(C) Adobe Experience Cloud ID Service

The Experience Cloud ID Service ensures that the same visitor is identified across different Adobe solutions, which is crucial for leveraging unified segments from Adobe Analytics in AEM. This integration enables marketers to create personalized experiences based on Analytics data directly within AEM authoring mode.

Thanks
Pranay

[Jagadeesh_Prakash · Accepted solution]

@S__k__Agarwal 

To use segments from Adobe Analytics in AEM in authoring mode, those segments need to be made available through the Experience Cloud, which acts as a central hub for sharing audience segments across products.

Segments from Adobe Analytics are shared to:

• Adobe Audience Manager (AAM) — where they become available as audiences.

• From AAM, AEM can then access and use those segments in personalization and targeting during authoring.