Consider this: Before any digital marketing content is consumed, a reader must first emerge on the other end of a complex passage of decision-making moments characterized by keystrokes and clicks. It’s no simple process amid an ocean of options and limited time.
Emotional intelligence provides the glue
EQ is an attitude. It provides context to a situation, encompassing empathy, understanding, observation, listening, intuition, teamwork, and creative problem-solving. Building marketing teams comprised of diverse thinkers, open collaborators, and effective communicators is more than half the battle. The remaining part is adopting a critical-thinking methodology that leads to solutions.
Artificial intelligence provides the scale
AI is common in use cases that span digital media buying, campaign automation, and marketing mix optimization. These tools make for a much better customer experience. But it can accomplish a lot more.