Search Engine Optimization (SEO) has become a key concern for many marketers. As a result, SEO concerns need to be addressed on many AEM projects.
This document first describes some SEO best practices and recommendations for achieving these on an AEM implementation. Then, this document takes a deeper dive into some of the more complex implementation steps raised in the first section.
SEO Best Practices
This section describes some general SEO best practices.
There are some generally accepted best practices when it comes to URLs.
In your AEM project, when evaluating your URLs, ask yourself the following:
---> “If a user were to see this URL and none of the content on the page, could they describe what this page was?”