This blog provides a step-by-step guide on how to create exceptional customer experiences with Adobe Experience Platform Journey Orchestration, Real-time Customer Profile, and Experience Platform APIs.
Adobe Experience Platform Journey Orchestration is a service allowing marketers to set up real-time and 1:1 event-based scenarios, called journeys. It helps marketers reach their customers in an extremely personalized and timely way.
It leverages the Adobe Experience Platform, and in particular Real-time Customer Profile.
A new feature to update profiles
So far, Journey Orchestration was able to use the Real-time Customer Profile data for condition building (for example, to check if a person is VIP or not) or personalization (for example, getting the first name of the person to say Hello in an email).