Pilot the Overall Customer Experience with Journey Orchestration | AEM Community Blog Seeding

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03-05-2021

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Pilot the Overall Customer Experience with Journey Orchestration by Mickael Bentz, Saurabh Garg, and Aditi Jain

Abstract

This blog provides a step-by-step guide on how to create exceptional customer experiences with Adobe Experience Platform Journey Orchestration, Real-time Customer Profile, and Experience Platform APIs.

Adobe Experience Platform Journey Orchestration is a service allowing marketers to set up real-time and 1:1 event-based scenarios, called journeys. It helps marketers reach their customers in an extremely personalized and timely way.
It leverages the Adobe Experience Platform, and in particular Real-time Customer Profile.

A new feature to update profiles
So far, Journey Orchestration was able to use the Real-time Customer Profile data for condition building (for example, to check if a person is VIP or not) or personalization (for example, getting the first name of the person to say Hello  in an email).

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Pilot the Overall Customer Experience with Journey Orchestration

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